The Anatomy of a $100K/Month Funnel

What separates a six-figure funnel from one that barely breaks even? After building hundreds of funnels across industries, we've identified the core elements that consistently drive massive results.

The $100K Funnel Structure

Traffic Layer High-performing funnels start with quality traffic: - Lookalike audiences from best customers - Interest stacking for precision targeting - Retargeting sequences for warm prospects

Landing Page Essentials

**Above the Fold** - Headline that speaks to the primary pain point - Subheadline with the promise/solution - Hero image or video - Clear CTA

**Body Content** - Social proof (testimonials, logos, numbers) - Problem agitation - Solution presentation - Feature/benefit breakdown - FAQ section - Multiple CTAs

Lead Capture

The difference between 10% and 40% opt-in rates: - Value-first lead magnet - Minimal form fields - Clear privacy assurance - Immediate gratification

Follow-Up Sequence

**Immediate** - Thank you page with next steps - AI agent engagement (if applicable) - SMS confirmation

**Email Sequence** - Day 0: Deliver lead magnet, set expectations - Day 1: Story/case study - Day 2: Value content - Day 3: Soft offer - Day 4: Objection handling - Day 5: Hard offer with urgency

The Numbers That Matter

In a $100K/month funnel: - 2-3% of visitors become leads - 20-30% of leads book appointments - 30-40% of appointments show - 20-30% of shows become clients

Work backwards from your revenue goal to set your traffic targets.